CATE MCNABB COSMETICS

DIGITAL CONTENT CREATION

Cate McNabb Cosmetics was a pioneer to the D2C e-com beauty beauty business. This brand not only values local relationships with freelance makeup artists, they are offer beauty services and products aimed towards the health-conscious consumer. Their product line was developed around the belief that your beauty routine should help you feel as beautiful as you look. I built upon the brand’s visual identity by curating a visual library to deliver a cohesive presence across all consumer touch points.

contributions: art direction, graphic design, photo shoots, retouching, digital ad layouts, web banner design, e-blast design, social media graphics