REAL TECHNIQUES

POWDERBLEU™ COLLECTION

Real Techniques was tasked with launching a collection of premium makeup brushes focused on elevating their core line by offering exclusive tools to their key retailers in the mass market. I worked alongside product developers to create the look and feel behind the concept of proprietary bristle technology engineered to pick up powder-based cosmetic formulas. The end result was a sleek, high performing collection of innovative brushes that caught the attention of brand loyalists, beauty editors, and influencers globally and went on to win awards in Vogue, Harpers Bazaar, and Cosmopolitan.