REAL TECHNIQUES

REBRAND

Real Techniques launched as a beauty accessory brand in 2011 by sisters and celebrity makeup artists Sam and Nic Chapman after founding Pixioo, one of Youtube's first known channels for step-by-step makeup tutorials. Since then, the duo has expanded their product offering and distribution globally to become a household name, winning the trust of the beauty curious as well as the makeup obsessed consumers at mass retailers and online platforms.

I collaborated with the internal team at Paris Presents to build out the branding identity and product design in 208–19. We delivered an elevated refresh to the brand’s aesthetics which remains buzz-worthy and top rated amongst their primary Genz and Millennial consumers in the mass market.