04. DESIGN & DEVELOPMENT

By now, the creative juices are flowing! This phase starts out applying the art direction from the approved mood board to your branding to design iterations that cover all of your project objectives. I’ll share a presentation with a set number of concepts to represent my vision for each deliverable. These designs materialize as a mockup in a few formats such as a web page layout, product rendering, or a brand identity guide. Upon submission, you’ll receive a live walk through explaining each concept. I’ll provide my recommendation to execute across all remaining deliverables and we’ll check back in several times to exchange feedback and revisions.