03. IDEATION

Once I’ve learned everything about your brand, I’ll begin my research. This process entails learning the competition then going out into the market to gather inspiration and visuals. All of this will inform my next step; a project map in the form of a mood board showcasing the design aesthetic, a color palette, typography and any other necessary elements to establish the tone. Once I’ve presented the art direction and we’ve aligned, I’ll begin my design exploration.